At SBR Multisports, our business philosophy aims to introduce products that help people interact with nature through the multi-sport activities they love. Triathlon allows us to commune with nature in contemplative solitude and enjoy training in the company of friends who also love the sport. Triathlon is also a great way to spend quality time with the family away from urban distractions. The sport is unique in its ability to refresh and strengthen both in body and spirit.
We define triathlon as a unique activity, special in its ability to help us appreciate the great outdoors in a personal way. Increased concern about the environment has reminded us of our association with nature and the immediate need to take fundamental measures for its protection, even as we progress to greater heights of technology. At SBR Multisports, we're working to enhance the triathlon experience by introducing new products designed to make experience of the natural world easier and more fun even while we take advantage in the latest advances in biomechanical engineering. The true value of a business will be defined by congruence with this new direction in lifestyle enhancement. For a better future, we, at SBR Multisports, believe that the essential nature of the company must be to contribute to the future of people and society as much as possible. On that account, we will continue to pursue our dream: promotion of quality products that excite the heart of people by the fusion of technology and human touch.
Whether our client is looking for a competitive edge on a racing bike or discovering the joys of swimming in open water, SBR Multisports not only helps to improve performance, but makes swimming, cycling and running a lot more fun. SBR Multisports helps customers find the ideal product that helps them reduce stress while training and makes the most efficient use of their energy while racing.
We are committed to actively promoting triathlon and multisport, in all their manifestations. The company has an ever-growing sponsorship program and schedule of activities that support and encourage triathletes around the world as they complete their first races. We feel that our support of beginner athletes is especially important, as a first event can cement a life-long love of the sport. The company actively sponsors and provides technical information and gear not only to well known amateur triathletes, but also to professional triathletes and teams, regardless of their level of competition. We sponsor numerous races and hold triathlon seminars, often attended by well-known athletes, designed to introduce our customers to the latest techniques in triathlon. SBR Multisports provides neutral technical information on all products sold. Our experienced triathletes test new gear as it comes out. This hands-on approach means that our customers know they can trust our advice.
Our mission: At SBR Multisports, we will continue to promote a joyful life for people with our products and we believe firmly that our work will create new lifestyles of triathlon and multi-sports tantamount to a more positive future. We are in the business of enhancing the quality of your life and health. To succeed, we live by a short but important list of values.