The Athlete's FootŪ is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's FootŪ store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's FootŪ began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin.
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