Event Registration Services on Race360

Why you should let Race360 handle on-line registration for your next event:

ATHLETE ADVANTAGES Lower processing fees Ad-on sales Free energy gel Simplified registration No distractions Easy direct linking Easy of navigation >> more info			MARKETING "Spread the word" tools Flexible discount codes "Sell Out" tools Sponsor marketing Partner marketing Free exposure Retail tie-ins Charity tools >> more info
MANAGEMENT Full service, no charge Single point management User-friendly dashboard Graphic reports Simplified downloads Free phone support Upgrade Guarantee Membership Integration >> more info			ACCOUNTING Fast payments Real-time reports No payment hold backs Payment notification Mid-cycle payments Single-point accounting >> more info INTERESTED? >> contact us

ATHLETE ADVANTAGES

Lower Processing Fees

Race360's processing fees average 10% less than Active.com. Whether you choose to pass all or part of the processing fee along to the athletes, lower fees will benefit your event.

Add On Sales = Increased Revenue

With Race360 you can easily increase your event revenue by adding additional items for sale to the registration process (pasta dinners, technical tee shirts, hats, parking passes, etc.). If you have photos of these items they can easily be added to enhance your registration form.

Free Energy Gel

Your event may qualify for free energy gel to be used on course or in goody bags. For complete program details please contact or call your account manager.

Simplified Registration

If an athlete is ready to register for your event we want to make it as easy as possible so we don't lose ANY potential business. Unlike other systems that require athletes to create accounts and complete several confusing steps, Race360 collects all of the required information on a single screen in a clean and easy to use layout. Our streamlined system is easier than any other on-line registration system and can typically be completed in 1-2 minutes.

No Distractions

Once again, getting your athletes registered is our number one goal so we don't clutter your registration form with any advertising and we don't offer your athletes a bunch of "extras" such as magazine subscription and other unnecessary promotions. We view these as distractions that don't benefit your event - so we don't do it!

Easy Direct Linking

Every event is given a unique 5-digit code that allows for short and simple linking directly to your event registration. This is very useful when providing registration links in e-mail messages, race brochures or other printed materials. When an athlete is ready to register for your event you don't want them to get frustrated trying to find it on the web.
For example: race360.com/13725

Ease of Navigation

For athletes that don't follow a link or know the direct link (above), we have made it as easy as possible to locate your event. First of all we keep the content of Race360 uncluttered by only listing competitive endurance events (run, cycle, triathlon). Next, we review every event to make sure that it meets our strict guidelines and that it is properly categorized. Finally, we provide multiple easy-to-use tools to find events by type, distance, date and/or location. In addition, if your event is featured then the registration link will also be listed on the home page of the registration area.

MARKETING

"Spread The Word" Tools

The most cost effective way to spread the word about your event is through word of mouth and we encourage this with every registration. When an athlete registers for your event they will receive an on-line confirmation followed by an e-mail confirmation for their records. Most events also like to send a pre-race e-mail out with any additional race day information. On all of these correspondences we automatically include "Spread The Word" tools and links that encourage athletes to get their friends to enter your event. If 1 out of 10 get a friend to enter using our "Spread The Word" tools then you've just increased your revenue by 10%.

Flexible Discount Codes

Partnering with magazines, clubs, bloggers, etc. is an extremely cost effective way to increase your event revenue. The best way to do this is by generating discount codes that partners can offer to their readers/members for your event. Race360 lets you use easy to remember discount codes like "LA TRI" or "LATRICLUB" for the L.A. Tri Club which your partners will like because it helps to promote their brand (as opposed to non-intuitive discount codes like 3XQ234). You can create as many discount codes as you like and you can track the results of all discount codes (total redemptions and discounts) giving you the ability to optionally provide compensation to your partners based on performance.

Features:
- Customizable "branded" discount codes for each of your marketing partners
- Each code can have different discount amounts for each event category/division
- Ability to turn each discount code ON or OFF
- Ability to set unique expiration dates for each discount code

"Sell Out" Tools

Our goal is to help you sell out your event (for events with maximum capacities) and one of the tools that we provide to help in this effort is a set of real-time "registration meters" that can be placed on your web site. A registration meter looks like a speedometer that shows the real-time percentage of sold and remaining entries in each of your events. We provide a single line of code that can be quickly and easily added to your web site so you no longer have to look at registration databases and post manual updates to your site. This is a very powerful visual aid that will encourage more people to register early for your event.

Sponsor Marketing

Using Race360's sponsor marketing tools you can easily include product information or promotions for one or more of your sponsors that will automatically be included in all registration confirmations and pre-race correspondence. This is a significant value-add that will help you to increase sponsorship revenue.

New for 2010
Race360 now offers a complete suite of sponsorship management tools for your event, including the ability to have your event sponsors and expo vendors sign up on-line through Race360.com. Moving your sponsorship management on-line allows you to more effectively market to perspective sponsors and communicate with active sponsors. More importantly, all of your sponsorship data can be leveraged in future years to increase your revenue.

Partner Marketing

Race360 has developed marketing databases that have more than 4,000 running, cycling and triathlon clubs in the U.S. We can work with you to create a regional or national campaign that encourages these organizations to promote your event through the use of Discount Codes (above).

Free Exposure

Race360 is a subsidiary of Crank Sports which currently has more than 55,000 direct customers in the United States for its e-Gel and e-Fuel endurance sports nutrition products. All events that run their registration through Race360 automatically receive exposure to these customers through on-line and/or direct e-mail marketing campaigns.

Retail Tie Ins

If your event is working with a retail partner, Race360 can provide a marketing tie-in designed to drive traffic into the retail store. Coupons and other promotions can be designed into the registration confirmation and/or pre-race correspondence. This is a significant value-add to your retail partner that will strengthen your partnership.

Charity Tools

Race360 provides a complete compliment of tools if you are working with a charitable organization. Race360 will collect donations as part of the registration process, provide complete accounting reports and make automated payments directly to the charity.

MANAGEMENT

Full Service, No Charge

Race360 will design and set up your on-line registration to your specifications for no charge. Of course you can do it yourself, but we're happy to do it for you so that you can spend more time organizing your event.

User-Friendly Dashboard

At the heart of our Event Director tools is our intuitive user-friendly "Dashboard". We'll let you be the judge, but we are certain that you will find the dashboard easier to use then any other on-line registration system. In a single screen you can see high-level summary information on every aspect of your event along with intuitive tools to drill down for further detail in any area. We spent thousands of hours and listened to hundreds of customers to build a system that we guarantee you will like.

Single Point Management

Mail-in registrations can be entered into the Race360 system allowing you to manage all athletes with a single tool. The management "dashboard" (above) summarizes all registration and revenue data broken out by on-line and mail-in so you can easily do your bib number generation, tee shirt inventory planning, etc.

Graphic Reports

In addition to a complete compliment of tabular reports, Race360 offers several real-time graphic reports that allow you to quickly review demographic statistics for your events.

Simplified Downloads

Complete entrant downloads can be sorted and formatted for easy import into Excel and all popular event management/timing systems. If you have used our tools to enter your mail-in registrations then all athlete information will be included in a single download.

Free Phone Support

Having a problem or just forget how to use a tool? Not a problem, we're here to help and there is never a fee for support.

Upgrade Guarantee

Have a good idea for a new feature or tool that you would like added to the Race360 registration system? Let us know, and if it seems like an idea that other events will benefit from then we will design and build it, usually with two days. Our goal is to make your life easier and ultimately increase the profitability of your events.

Membership Integration

Race360 also offers complete club membership services. Membership services can be integrated into your event registration to quickly grow membership in your club and simplify payment processing. For details see >> Membership Services

ACCOUNTING

Get Your Money Faster

Race360 understand the cash flow challenges of putting on an event and we try to make your life a bit easier by getting you your money faster than any other registration service. Our system will automatically send you payments every two weeks for the full amount of any outstanding balance.

Reliable Real-Time Accounting Reports

You have access to real-time accounting that accurately reflects all of your event revenues broken down by race category and add-on items sold. The accounting system has a complete history of payments as well as real-time tracking of your outstanding balance so that you can manage your budget.

No Payment Hold Backs

Some registration services hold back 20% or more of your revenue until well after the event has concluded. Not Race360, every payment cycle we process the full amount outstanding with no hold backs.

Payment Notification

Each time we issue a payment we automatically send a payment notification e-mail that includes payment amount, date and method so that you can plan accordingly.

Mid-Cycle Payments

If you need payment sooner than our standard bi-weekly processing, just call us and we will gladly issue a mid-cycle payment.

Single Point Accounting

If you enter your mail-in registrations into the Race360 system, then you will be able to view and manage all of your event accounting tasks in a single tool. Revenues are broken down by division/category for both on-line and mail-in registrations as well as any additional items purchased thus allowing you to do event profit analysis without the need to download data to spreadsheets or accounting systems.

Are You Interested? Please provide the following information to have a representative contact you to set up your account and/or answer any questions you may have concerning our event registration services. If you prefer to call, you can reach Crank Sports at (949) 248-2600.
Name
Phone
E-mail
Event Name

SCREEN SHOTS

Dashboard

At Race360 we want to make your job of managing and promoting your event as easy as possible, that's why our on-line registration service includes complete setup and management by our staff. If you need to make a change to your event just let us know and we'll do it for you.

If you want to do it yourself we offer all the online tools to set-up and make changes quickly and easily. The heart of event management system is the Dashboard that provides a summary of your event and all the tools necessary to add or modify your event.

Races / Categories

The Category tool allows your to create an unlimited number of races, divisions and/or categories for your event. Each category can have a set registration limit as well as four price levels with early cut-off dates to encourage early registration and increase revenue for late registrations.

Questions

The Question tool allows you to add an unlimited number of questions to your registration form. Questions can be:

Multiple Choice
Check Box
Yes / No Question
Short Answer (fill in the blank)

Common questions include known allergies, emergency contact information, free tee-shirt size, etc.

Items for Sale

The Items tool allows you to add an unlimited number of items for sale as part of the registration. Sell tee shirts, hats, pasta dinners, pre-race clinics, etc. Athletes can be given the option of purchasing multiple quantities of each item and optionally specify size, color, etc. In addition, a photo for each item can easily be uploaded and displayed in the registration form. This is a great way to increase your event revenue.

Cut Off Dates

In order to encourage and reward early registration you can specify:

Start Date for On-line Registration
Early Registration Cut-Off
Regular Registration Cut-Off
Late Registration Cut-Off

Each registration cut-off date can have different price points for each race/category.

Processing Fees

The processing fee can be paid one of four ways:

Event pays 100%
Athlete pays 100%
50/50 Split
Athlete pays fixed flat fee

For the last option (fixed flat fee), you specify a fixed amount (typically $2.00 or $3.00) that the athlete pays for processing and then the event pays the balance.

Linking

To easily direct athletes from your web site or any other location we provide all the necessary links as well as a selection of graphics to choose from. Each graphic image also includes the necessary linking information so you can just cut and paste the required information into your web site.

Registration Form

We make it as easy as possible for your athletes to register for your event. All of the required information is on a single screen in a clean and easy to use layout.

Getting the person registered is our number one goal so we don't clutter your registration form with any advertising and we don't offer your athletes a bunch of "extras" such as magazine subscription trials, etc. We view these as distractions that don't benefit your event - so we don't do it!

In section one the athlete fills out there basic information - name, address, age, etc.

Next the athletes selects the race/division that they are entering.

The bottom of the form has any addition items that you are offering for sale, followed by questions that you have created and the event waiver, rules, etc.

After the form is completed they are asked for payment information and that's it - the registration is confirmed. They receive an on-line confirmation as well as via e-mail. A copy of each confirmation is also e-mailed to you if you have selected this option.